As advertising delivery tools, chatbots and immediate messengers will effectively have an effect

This has been happening outside the U.S., especially in China. We’re just beginning to see this trend with average customers taking hold. The popularity of Slack’s workplace-focused instant messaging platform with Silicon Valley will shift to the mainstream as they move to an IPO in 2019, bringing their cute and visual IM platform to an even wider business user base.

In turn, this will push more consumers to the interfaces of the instant messenger-style and serve as a way to conduct business, including travel bookings. The apps on your iPhone have already been provided by Apple as a gateway to connect via your text message application. Android and Facebook have also made available similar tool types.

It makes sense to conduct business with a chatbot from their favorite brand, airline or hotel for a new mobile-first generation. Brands need time to catch up, but expect their early chatbots experiments to begin gaining traction with consumers in 2019.

A perfect storm of fresh technology, customer adoption and low-cost creation instruments will place large-scale programmatic video advertising on the media plan.

This year, AT&T has purchased AppNexus, the biggest autonomous publicity exchange, and they have large plans for next year’s programming television.

With free cloud video editing software and a variety of low-cost video advertising platforms available to companies of all sizes, 2019 will be the year programmatic video breaks out.

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Voice-powered assistants will remain a novelty and will have no significant impact on trade.

Yes, for regulating music and turning off the lights before you go to bed, they’re excellent fun. But, I believe voice assistants are just the Clapper’s modern-day version. My forecast is that voice-powered user interfaces will never get even a fraction of the commercial implementation that today’s modest but omnipresent mouse and keyboard commands. Okay, I might never be incorrect, but voice assistants will be a long way from working as a feasible travel reservation instrument in 2019. You don’t have to do that secretly from your phone or laptop at job anyway, in silence?

Online travel portals will not gain much traction with consumers in finding their “one destination for all travel purchases” approach.

As they attempt to be a one-stop store for customer travel purchases, Expedia and Booking.com are attempting to move into the attractions and ticketing room. Although highly logical, this strategy does not take into account the fickle nature of customers. Consumers enjoy shopping around. They like transactions. They like to read reviews, and their friends like to receive suggestions. We see this in Sojern’s own information assessment and customer route to buy for travel studies.

While the number of touch points varies greatly from person to person, the path they take is far from straightforward and can involve hundreds of searches across a variety of sites and applications. Instead, next year, attractions will boost their marketing directly to customers, not through portals, owing to the increasingly small obstacle to access to digital marketing technology.

You will not have to read another post about the effect of the block chain on travel

We all saw this play of three acts before. Act One: On the fringes of computer studies, a fresh technology is invented, and designers do not consider a mainstream advantage.

Act two: The technology matures to the point of attracting early adopters to evangelize it as a solution to the widest range of illnesses.

Act three: There is full disillusionment with the realization that the sky-high expectations are not going to be met, and this morphs into the fact that, yes, this technology offers real advantages, but only when we concentrate more on end-user requirements and less on technology.

I have no doubt that there will be a ton of papers on the effect of blockchain on next year’s travel, but will anything fresh be said to alter the game? I’m not predicting that.

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We’re not going to be afraid of robots taking our jobs and embrace AI

Fear of the artificial intelligence-powered all-knowing and all-seeing dark overload will fade. Consumers will find that autocorrect and grammar-checking tools have transformed themselves into auto-sentence completion tools and will find them useful in improving phone typing.

They’ll like this fresh consumer-friendly face of AI because it makes it simpler to do all sorts of easy stuff on a desktop.

AI has likely gone through the “trough of disillusionment” in the Gartner hype cycle, and it is now finding a range of ways it can be helpful, such as data-mining previous aircraft maintenance records to enhance the capacity of a mechanic to diagnose and solve aircraft rather than replace them.

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Travel Agent Software

Chatbots are small pieces of software with pre-programmed functions and interactions so that you can communicate with them in a very natural way. In the case of Facebook, the Chatbots would run through Messenger and act only as a personal virtual assistant. Find the latest news? Just ask CNN offered links to articles to send trends. Do you feel like listening to your favorite song? There is also (probably) a Bot for it. Natural language processing Bot is impressive. But what is even more interesting is the ability of making each interaction with a human being. Chatbots aren’t a thing of the future: they are here.

As is often the case with “new” technology, it depends on how useful Chat bots really are. Ask a Bot for the time, if you have just a hint is available only application that might not be the best example. But when it comes to customer proximity, chat bot can do wonders. Just imagine that you are capable of sending a message to your bank and you get instant feedback from a bot. Or else sending a message to send to Amazon to track the package than writer number of times enormously long lines regarding the issue.

However, is this technology useful in the travel industry? The answer seems likely ‘Yes’. In fact, Amadeus is experimenting with chat bots as a way started travellers and support businesses that serve them.

Providing the perfect travel companion for travellers

Chatbots could eventually be the way that offers a simple travel experience highly sought for travellers. A chatbot mix personal data and destination content which could become the perfect travel companion. Travel bot could easily provide relevant and contextualize information to your user.

While driving, a bot could recover all the information to board when it really matters: the flight time, gate, terminal and also the airport. A good travel companion must be able to understand these requirements and as follows:

1. What’s my baggage allowance?

2. Where is the closest business lounge?

3. What’s the boarding gate for my flight?

Travel Technology

How long will it take me to get to the airport?

A travel bot should not be limited only to provide airport and flight information. They should also inspire potential travelers and can even allow them to book quickly. The possibility of personalized recommendations or user based destination preferences would be very interesting information to be given to the travelers.

In addition to answering questions of the traveler, travel chat bot must recognize needs at the earliest and notify users when a flight is delayed or when it’s time to check-out from the hotel. It is only with this type of highly contextualized interactions that chat bot is used by the traveler and it really adds value to your trip.

Better customer service for travel companies

If the value chat bots could bring to travellers is easy to see, the impact it could potentially have on the business side is often underrated. One airlines passenger can receive their boarding passes and flight information via Facebook Messenger. Digital boarding passes are not new. But to be able to actually talk to the support team of the airline by the messaging application is undoubtedly an attractive feature, especially if the chat bot is smart enough to reply to the queries of the travelers.

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In fact, customer service is one of the first areas that could benefit from a chat bot. A good customer service offered could save money by automating tasks and call center unclogging tourism businesses. In a daily chat bot business scenario could easily manage the booking change that represents a large portion of airline calls or travel agencies received. In the case of an interrupted flight, a bot could proactively provide travel a seat on the next flight passengers and to manage the reserve automatically, without the intervention of a human agent.

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