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Here are a few trends observed in millennial’s travel patterns:

Millennials travel More than Any Other Generation per Year

Millennials love to travel. Not only are they inclined to take extended-stay trips that encourage cultural immersion, but they also enjoy booking spontaneous weekend getaway whenever possible. This event has led Millennial travelers to travel for an average of 35 days per year. Because many Millennials are delaying marriage and having children, they often have more discretionary income to spend than other generations and travel is typically a top priority. They would rather book a trip than purchase a nicer car or a luxury home product.

Millennials take regular holidays and vacation to relax and unwind

The data shows that 55 percent of Millennials travel so as to relax. Many came of age during the recession, and they are used to dealing with a constant connection with their peers as well as their professional network. This added stress has increased the need for relaxing getaways that allow them to unplug. 83 percent of Millennials choose to vacation at all-inclusive resorts where they have everything they need right at their fingertips.

Advertising Campaigns can Influence Millennial Travelers

As opposed to the younger Generation Z, Millennial travelers are more likely to be influenced by an advertising campaign than they are a social media campaign. More than 72, percent of Millennial travelers say that a solid advertising promotion can convince them to book travel arrangements. Chiefly, online advertising — including retargeting and other social strategies — is the best way to connect and engage with Millennials. While these travelers have money to spend, they still like to get a great deal. Around 92 percent of Millennials report that they won’t finalize their booking until they feel they have the best deal possible.

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Millennials Prefer Experiences Over Sight-Seeing

Millennials may love to take selfies, but they want their vacations to be more than just an endless string of photo opportunities. Millennials are more likely to book a trip that allows them to be outdoors and experience something new, such as an informative tour or an immersive activity. Nearly 83 percent report that it is important to them to book a travel experience that allows them to cross an item off of their bucket list.

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Mobile apps haven’t only improved travel experience of users however benefited tourism-based companies in a massive way. It’s no surprise the partnership between travel and technology is growing by the day.

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Mobile Application Development

Here we tend to reveal the top reasons why travel apps have become so popular nowadays:

Advent of tablets and Smartphones

Owing to growing demand and competition, mobile companies have come up with affordable Smartphones, androids and tablets. A lot of people are downloading and using travel apps which offer a convenient solution to fulfill all their travel trip needs. Brick and mortar travel offices, guidebooks, leaflets and compass have been replaced by fully-featured mobile apps accessible to travelers anytime anyplace.

Mobile apps improve users’ travel experience

Travelers use travel apps as a medium for online ticket booking, hotel booking, getting destination details, locating local attractions and food outlets; exploring new destinations; finding reviews about a couple of destinations they plan to visit; sharing pictures and videos from their travels; posting reviews on a destination, airline, hotel or event. Most of the travel Apps give latest information in a fun way about buildings and monuments you are visiting. It utilizes your Smartphone camera to place relevant pictures, videos and content on top of your phone screen.

Apps are powerful marketing tools in Travel Industry

Through apps, travel and tourism companies can enhance their visibility and presence in the competitive travel industry. It has been proved that companies following the SoLoMo (Social-Local-Mobile) trend of using social media and local platforms to connect with their users, are able to optimize their expected ROI. Groupon and Foursquare apps are great examples of how business can be extended by using social media like Facebook and LinkedIn. Through mobile apps, companies will reach out to millions of users by a one click and race miles ahead of competitors.

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Apps can be used to widen the client base and client loyalty

Travel Companies can entice new customers by offering promotional discounts, first-time app use discount, seasonal discounts and cost-effective vacation packages. Loyalty programs offering discount for their next booking to privileged customers will ensure more visits and more revenue.

Apps are a direct channel to users around the globe

Mobile apps are a great way to stay connected with users before, during and after their travel. By analyzing user behaviour, interests, needs and expectations through their browsing history on the app, a travel company can better understand its customers. Company can offer customized holiday packages to each customer according to their budget and requirements. This will also help in planning future marketing campaigns to choose audience base. Another useful new feature employed by most travel apps is feedback and suggestions section by which company can avoid negative publicity and develop an intimate relationship with its customers. TripAdvisor app is built on these principles. It has become a trusted source of information for prospective travelers.

Apps reduce paperwork and streamlines transactions

With mobile apps you will go paperless. Soft copies of travel promotion brochures, invoices and receipts, tickets and hotel booking papers and even passports control mounting paperwork. It also reduces labor and resource cost. This is good not only for business but also for customers as they have peace of mind knowing all his papers are safely housed in his phone or tablet, for access 24/7.

Apps are convenient and portable

Mobile travel apps can be connected to geolocation-enabled services like Google Maps and GPS to provide maps, directions and even last-minute route diversions to unfamiliar locations. Now there is no need to carry voluminous guidebooks and maps with them. The newest invention for facilitating easy navigation is wearable apps like travel belt. The belt connects to your Smartphone via Wifi or Bluetooth and helps you to locate tourist attractions. Besides location, some mobile apps provide real-time view of the destination you are browsing and accommodation available there. Airbnb, one of the world’s largest accommodation booking websites allows people to send feedback about rentals and homestays anywhere on the globe through text, videos and pictures.

Travel apps are a must-have in this era where smart work not hard work ensures success. You don’t want to be left behind in this race, do you? Contact us

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